Javascript: Strings 2

What if we wanted to use a possesive form of a person's name, Such as "Bill's"? What if we wanted quotes within our quotes?

var info = "Bill's address is 123 Candy Land Lane";

var sarcasm = "Bill is an \"interesting\" guy";

Using the slash is way to we tell Javascript:
"Hey Javascript, this isn't the beginning of a string it's just the the "literal" quote character. We use the slash to "escape" the single quote character.